Tuesday, February 20, 2007

Another example of marketing hype?

I ran across this article which suggests that Blu-Ray is being aggressively marketed by salespeople in the sampled area. It's not a statistically random sample, rather a sample of convenience.

The author suggests that higher priced machines are being pushed with misleading sales tactics. Those who work on commission would have an incentive to sell the higher-priced toy if the technologies are otherwise comparable.

No comments: