Sunday, January 28, 2007

DRM Wars: The Middle Ground or No Man's Land?

Russell de Pina suggests there is a middle ground in the music DRM wars. I think he makes a compelling point.

In all fairness, it would be irresponsible for music companies to not manage digital rights. However, the industry's pursuit of zero piracy is stunting its growth. The popularity of music is such that the market will never go away, but it could just as easily never come anywhere close to its true potential, which would be just as bad in my book. In the [often heated] debate surrounding digital rights management, there is some middle ground where digital rights can be effectively managed while at the same time preserving consumer's right to enjoy legally purchased content in any manner they please. If the major players in the music business don't get their collective act together soon, they will miss the forest for the trees and find themselves confronting the enemy they feared when the industry was fighting hard to shut down Napster 1.0 – new competitors. |EURweb|(emphasis added)
I think the technical difficulties with DRM are such that it will always be a leaky dike, you cannot stop piracy any more than society can stop drug addiction....perfect enforcement is unattainable.

People pay for convenience, quality, and to avoid a hassle. The music industry needs to focus more on convenience and less on the hassle, in my humble opinion.

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