Thursday, August 19, 2004

The Evolution of Privacy: Ad-ID and RFID...coming to your home soon?

From Michele Gershberg at Reuters UK:

In about five years, Ad-ID and RFID could be used together, [Peter Sealey, adjunct professor of marketing at the University of California at Berkeley] said. "Then we could measure whether we delivered the commercial to you, and, as I am monitoring your pantry, whether you bought the product, too," he said.

So when my refrigerator is reading the RFID tags on my food packages to help me make a grocery list and remind me to throw out that wilted celery, it will also be secretly narcing me out to agri-business and its advertising lackeys.

Curiouser and curiouser.

No comments: